Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Rachel McNutt
February 9, 2025
18 hours (approximately)
Rachel McNutt's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Integrated Marketing Communications
- Category: Strategic Communication
- Category: Digital Marketing
- Category: Marketing Strategies
- Category: Data Ethics
- Category: MarTech
- Category: Social Media
- Category: Data-Driven Marketing
- Category: Journey Mapping
- Category: Cross-Channel Marketing
- Category: Communication Strategies
- Category: Marketing Communications
