Introduction to Generative Engine Optimization (GEO)
Completed by Arumugam Selvavinayagam
September 27, 2026
8 hours (approximately)
Arumugam Selvavinayagam 's account is verified. Coursera certifies their successful completion of Introduction to Generative Engine Optimization (GEO)
What you will learn
Understand how generative AI engines retrieve, synthesize, and rank content.
Apply GEO frameworks to improve content visibility in AI-driven search results.
Design prompts, metadata, and structures that align with generative model reasoning.
Implement ethical and sustainable GEO practices for long-term digital growth.
Skills you will gain
- Category: Web Analytics and SEO
- Category: AI Personalization
- Category: Content Performance Analysis
- Category: Performance Measurement
- Category: Generative AI
- Category: Prompt Engineering
- Category: Content Optimization
- Category: Responsible AI
- Category: Lead Generation
- Category: Generative Engine Optimization (GEO)
- Category: Search Engine Optimization
- Category: Content Strategy
