Customer Centric Innovation
Completed by Vanessa Cecilia Ibarra
April 10, 2025
7 hours (approximately)
Vanessa Cecilia Ibarra's account is verified. Coursera certifies their successful completion of Customer Centric Innovation
What you will learn
Have a clear understanding of the concept of innovation – What is it, why is it important, and when and how does is it become successful.
Identify reasons underlying consumers’ psychological resistance to innovation.
Apply understanding of customer needs and the adoption process to identify opportunities for innovation and new product development.
Utilize and apply strategies to capture customer needs.
Skills you will gain
- Category: Business Strategies
- Category: Process Development
- Category: Customer Insights
- Category: Market Research
- Category: Consumer Behaviour
- Category: Customer Relationship Management
- Category: Customer Analysis
- Category: Innovation
- Category: User Feedback
- Category: Marketing Psychology
- Category: New Product Development
- Category: Product Development
