Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by ZOLTAN ROBERT HIDVEGI
July 6, 2019
18 hours (approximately)
ZOLTAN ROBERT HIDVEGI's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Data Ethics
- Category: Marketing Communications
- Category: Integrated Marketing Communications
- Category: Marketing Analytics
- Category: Communication Strategies
- Category: Digital Media Strategy
- Category: Data-Driven Marketing
- Category: Strategic Communication
- Category: AI Personalization
- Category: Personalized Campaigns
- Category: Journey Mapping
- Category: Digital Marketing
