Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
Completed by Karla de Assis Lisbôa
November 14, 2015
18 hours (approximately)
Karla de Assis Lisbôa's account is verified. Coursera certifies their successful completion of Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
What you will learn
Strategically develop a digital marketing communication plan.
Appropriately relate your marketing goals with the communication strategies and the channels.
Effectively employ the right tools and strategies to amplify the impact of your digital campaign through digital and social media.
Identify the key performance indicators and analyze the return on investment of a digital campaign.
Skills you will gain
- Category: Marketing Planning
- Category: Marketing Strategies
- Category: Content Marketing
- Category: Social Media
- Category: Cross-Channel Marketing
- Category: Data-Driven Marketing
- Category: Search Engine Marketing
- Category: Shared Media
- Category: Campaign Planning
- Category: Content Strategy
- Category: Digital Marketing
- Category: User Experience
