Foundations of Sports Marketing
Completed by Maria Alejandra Diaz Linde
January 4, 2026
19 hours (approximately)
Maria Alejandra Diaz Linde's account is verified. Coursera certifies their successful completion of Foundations of Sports Marketing
What you will learn
Understand the principles and emotional drivers of sports marketing
Identify key actors and dynamics in the sports marketing ecosystem
Apply KPIs and ROI to evaluate campaign effectiveness
Skills you will gain
- Category: Marketing Strategy and Techniques
- Category: Stakeholder Management
- Category: Data Analysis
- Category: Return On Investment
- Category: Customer Engagement
- Category: Product Marketing
- Category: Sales Process
- Category: Branding
- Category: Consumer Behaviour
- Category: Price Negotiation
- Category: Brand Management
- Category: Key Performance Indicators (KPIs)
