The Marketing Plan
Completed by Ankitha Johnson
September 27, 2024
16 hours (approximately)
Ankitha Johnson's account is verified. Coursera certifies their successful completion of The Marketing Plan
What you will learn
Create a complete marketing plan using market analysis, targeting, positioning, and marketing mix strategies.
Measure marketing success with budgets, KPIs, and performance metrics to support better decisions.
Skills you will gain
- Category: Performance Metric
- Category: Planning
- Category: Customer Analysis
- Category: Customer Acquisition Management
- Category: Market Analysis
- Category: Market Research
- Category: Marketing Analytics
- Category: Marketing Channel
- Category: Marketing Management
- Category: Integrated Marketing Communications
- Category: Marketing Communications
- Category: Performance Measurement
