Sustainable Marketing and Consumer Trends
Completed by Vanesa Zubler
October 16, 2025
19 hours (approximately)
Vanesa Zubler's account is verified. Coursera certifies their successful completion of Sustainable Marketing and Consumer Trends
What you will learn
Create a marketing strategy that supports a circular business model.
Identify key motivators and barriers that influence sustainable consumer behavior.
Discover how a company's purpose, values, and messaging shape a sustainability-aligned brand.
Apply knowledge of policy, market trends, and traceability tools to develop sustainability messaging.
Skills you will gain
- Category: Market Opportunities
- Category: Brand Marketing
- Category: Sustainability Standards
- Category: Digital Marketing
- Category: Engineering Management
- Category: Customer Engagement
- Category: Marketing Management
- Category: Marketing Communications
- Category: Law, Regulation, and Compliance
- Category: Emerging Technologies
- Category: Corporate Sustainability
- Category: Data-Driven Marketing
