Introduction to Google Analytics (GA4)
Completed by Markus Pandrea
July 6, 2026
8 hours (approximately)
Markus Pandrea's account is verified. Coursera certifies their successful completion of Introduction to Google Analytics (GA4)
What you will learn
Understand the foundations of web analytics, digital measurement, and how GA4 supports data-driven decision-making.
Configure GA4 properties, events, and conversions to ensure accurate data collection and tracking validation.
Analyze traffic sources, user behavior, and performance reports to generate actionable business insights.
Evaluate analytics insights to design strategies that boost marketing ROI and improve digital performance.
Skills you will gain
- Category: Data Collection
- Category: Content Performance Analysis
- Category: Market Analysis
- Category: Marketing Planning
- Category: Data Capture
- Category: Web Analytics and SEO
- Category: Data Validation
- Category: Data Quality
- Category: Digital Marketing
- Category: Data Analysis
- Category: Conversion Funnel Analysis
- Category: Dashboard Creation
