Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by António Óscar Pereira de Sá
September 21, 2017
18 hours (approximately)
António Óscar Pereira de Sá's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Data-Driven Marketing
- Category: Marketing Channel
- Category: Cross-Channel Marketing
- Category: Journey Mapping
- Category: Integrated Marketing Communications
- Category: Marketing Automation
- Category: Media and Communications
- Category: Social Media
- Category: Data-Driven Decision-Making
- Category: Personalized Campaigns
- Category: Digital Marketing
- Category: Marketing Analytics
