Marketing Management
Completed by Saptarsshi Bhattacharjee
August 10, 2025
9 hours (approximately)
Saptarsshi Bhattacharjee's account is verified. Coursera certifies their successful completion of Marketing Management
What you will learn
Craft and implement customer-centric marketing strategies that drive growth.
Leverage key marketing frameworks to position brands for success.
Analyze markets through segmentation, competitive insights, and brand positioning.
Design impactful marketing plans to achieve business objectives.
Skills you will gain
- Category: Product Lifecycle Management
- Category: Marketing Planning
- Category: Product Management
- Category: Campaign Planning
- Category: Target Market
- Category: Communication Planning
- Category: Brand Management
- Category: Marketing Strategy and Techniques
- Category: Brand Strategy
- Category: Marketing Management
- Category: Product Strategy
- Category: Strategic Marketing
