Attract and Engage Customers with Digital Marketing
Completed by Alessandra Lapadula
September 17, 2025
14 hours (approximately)
Alessandra Lapadula's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Keyword Research
- Category: Search Engine Marketing
- Category: Advertising Campaigns
- Category: Customer Analysis
- Category: Google Ads
- Category: Digital Marketing
- Category: Marketing Strategy and Techniques
- Category: Conversion Funnel Analysis
- Category: Digital Advertising
- Category: Online Advertising
- Category: Customer Engagement
- Category: Marketing Strategies
