Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by sergio zanfrini
February 12, 2018
18 hours (approximately)
sergio zanfrini's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Data Ethics
- Category: Data-Driven Marketing
- Category: Marketing Strategies
- Category: Journey Mapping
- Category: Cross-Channel Marketing
- Category: Digital Media Strategy
- Category: Integrated Marketing Communications
- Category: AI Personalization
- Category: Consumer Behaviour
- Category: Digital Marketing
- Category: Marketing Channel
- Category: Marketing Analytics
