From Likes to Leads: Interact with Customers Online
Completed by Rayza Maria Neves
March 17, 2025
20 hours (approximately)
Rayza Maria Neves's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Brand Awareness
- Category: Content Creation
- Category: Digital Media Strategy
- Category: Marketing Analytics
- Category: Social Media Content
- Category: Customer Engagement
- Category: Paid media
- Category: Advertising Campaigns
- Category: Social Media Management
- Category: Content Scheduling
- Category: Social Media Strategy
- Category: Digital Advertising
