Digital Advertising
Completed by Carol McPherson
September 17, 2026
15 hours (approximately)
Carol McPherson's account is verified. Coursera certifies their successful completion of Digital Advertising
What you will learn
Build the knowledge and skills you need to run successful digital advertising campaigns in just 4 weeks. No prior experience required
Conduct keyword research and set up Google Search campaigns that are optimized for better ROI
Create and manage effective advertising campaigns on LinkedIn, Facebook, and Instagram using platform-specific tools and best practices
Analyze influencer marketing strategies, including identifying appropriate influencers & evaluating campaign effectiveness through relevant metrics
Skills you will gain
- Category: Marketing Analytics
- Category: Google Ads
- Category: Keyword Research
- Category: Data-Driven Marketing
- Category: Campaign Planning
- Category: Social Media Campaigns

