CRM Analytics Fundamentals
Completed by Qingran Yang
July 16, 2026
1 hours (approximately)
Qingran Yang's account is verified. Coursera certifies their successful completion of CRM Analytics Fundamentals
What you will learn
Analyze CRM data to track lead progression and lifecycle stages
Calculate conversion rates and identify pipeline bottlenecks
Segment audiences using CRM data for targeted communication
Design automated workflows based on customer behavior and intent
Skills you will gain
- Category: Marketing Analytics
- Category: Marketing Automation
- Category: Sales Support
- Category: Customer Communications Management
- Category: Customer Relationship Management (CRM) Software
- Category: Business Metrics
- Category: Sales Pipelines
- Category: Process Analysis
- Category: Target Audience
- Category: Sales Process
- Category: Sales Development
- Category: Lead Generation
