B2B Marketing
Completed by Lara Pfeffer
January 26, 2026
4 hours (approximately)
Lara Pfeffer's account is verified. Coursera certifies their successful completion of B2B Marketing
What you will learn
Drive conversions through targeted outreach & B2B marketing strategies
Identify target markets and optimize messaging
Utilize email, LinkedIn, and paid ads to drive multi-channel growth
Track performance, ROI and align sales efforts
Skills you will gain
- Category: Business Process
- Category: Lead Generation
- Category: LinkedIn
- Category: Marketing Strategies
- Category: Marketing Analytics
- Category: Business Marketing
- Category: Data-Driven Marketing
- Category: Marketing Channel
- Category: Content Marketing
- Category: Marketing
- Category: Sales Prospecting
- Category: Marketing Effectiveness
