Marketing in a Digital World
Completed by Matthew James Wassmann
June 2, 2015
28 hours (approximately)
Matthew James Wassmann's account is verified. Coursera certifies their successful completion of Marketing in a Digital World
What you will learn
Obtain a rich understanding of the foundation of marketing and how this foundation is being shifted due to the rise of the digital revolution.
Apply critical thinking skills regarding the role of digital tools and their impact upon both firms and consumers.
Learn several real-world examples of how digital tools are being applied to enhance and enrich a variety of marketing activities.
Skills you will gain
- Category: Strategic Marketing
- Category: Brand Management
- Category: Customer Engagement
- Category: Marketing
- Category: Shared Media
- Category: Market Dynamics
- Category: Promotional Strategies
- Category: Digital Transformation
- Category: Online Advertising
- Category: Digital Marketing Tools
- Category: Marketing Planning
- Category: Cross-Channel Marketing
