Google Ads for Beginners
Completed by Marie-Pier Dion
October 15, 2025
2 hours (approximately)
Marie-Pier Dion's account is verified. Coursera certifies their successful completion of Google Ads for Beginners
What you will learn
Create a Google Ads account and set up first campaign structure
Create ad groups, do keyword research, set up audience targeting, and write ads
Learn how to use the tools and settings available to optimize campaigns and make them profitable
Skills you will gain
- Category: Keyword Research
- Category: Advertising Campaigns
- Category: Paid media
- Category: Return On Investment
- Category: Digital Advertising
- Category: Marketing
- Category: Online Advertising
- Category: Pay Per Click Advertising
- Category: Target Audience
- Category: Google Ads
- Category: Advertising
- Category: Digital Marketing
