Generative AI Content and Prompt Optimization
Completed by Jacquelyn Mitchell
April 26, 2026
10 hours (approximately)
Jacquelyn Mitchell's account is verified. Coursera certifies their successful completion of Generative AI Content and Prompt Optimization
What you will learn
Apply generative AI to create SEO-optimized written and visual content.
Design effective prompts that guide AI outputs toward marketing goals.
Generate personalized content variations using structured prompt templates
Evaluate and refine AI-generated content using SEO and quality criteria.
Skills you will gain
- Category: Content Optimization
- Category: Content Strategy
- Category: Prompt Engineering
- Category: AI Personalization
- Category: Prompt Engineering Tools
- Category: Digital Content
- Category: Generative AI
- Category: A/B Testing
- Category: Personalized Campaigns
