Strategic Brand Management
Completed by Shriya Koppikar
April 6, 2025
33 hours (approximately)
Shriya Koppikar's account is verified. Coursera certifies their successful completion of Strategic Brand Management
What you will learn
Understand and appreciation of the role of brands in in creating business and shareholder value.
Develop understanding of frameworks and concepts that can help in brand planning and execution.
Enhance the ability to plan and execute impactful brand strategies.
Think critically about the strategies and tactics involved in building, managing, leveraging, and sustaining strong brands.
Skills you will gain
- Category: Portfolio Management
- Category: Brand Awareness
- Category: Product Lifecycle Management
- Category: Brand Marketing
- Category: Brand Strategy
- Category: Strategic Marketing
- Category: Branding
- Category: Cross-Channel Marketing
- Category: Value Propositions
- Category: Brand Management
- Category: Business Valuation
- Category: Continuous Monitoring
