Email Automation: Lifecycle Flows and Deliverability
Completed by YUAN WANG
May 9, 2026
15 hours (approximately)
YUAN WANG's account is verified. Coursera certifies their successful completion of Email Automation: Lifecycle Flows and Deliverability
What you will learn
Design automated lifecycle email journeys using customer behaviour data
Configure email authentication and improve sender reputation
Build multi-step drip campaigns with segmentation and personalization
Analyse and optimize email automation performance using testing
Skills you will gain
- Category: Customer Retention
- Category: Process Improvement and Optimization
- Category: Personalized Campaigns
- Category: Performance Analysis
- Category: Journey Mapping
- Category: A/B Testing
- Category: Email Marketing
- Category: Email Automation
- Category: Content Performance Analysis
- Category: Process Optimization
- Category: Marketing Automation
- Category: Customer Engagement
