Behavioral Marketing
Completed by Kendra P Curry
May 18, 2026
7 hours (approximately)
Kendra P Curry's account is verified. Coursera certifies their successful completion of Behavioral Marketing
What you will learn
Understand behavioral marketing fundamentals and how consumer actions influence campaigns.
Learn data collection, audience segmentation, and strategy building for targeted efforts.
Explore practical use of behavioral data for acquisition, retention, and customer growth.
Gain skills to design data-driven marketing strategies that improve ROI.
Skills you will gain
- Category: Social Media Marketing
- Category: Google Ads
- Category: Cross-Channel Marketing
- Category: Target Market
- Category: Personalized Campaigns
- Category: Marketing Analytics
- Category: Marketing Effectiveness
- Category: Customer Relationship Management
- Category: Online Advertising
- Category: Driving engagement
- Category: Data-Driven Marketing
- Category: Digital Marketing
