The "Who" of the Marketing Strategy:Segmentation & Targeting
Completed by Jessica Owens
October 29, 2024
hours (approximately)
Jessica Owens's account is verified. Coursera certifies their successful completion of The "Who" of the Marketing Strategy:Segmentation & Targeting
What you will learn
Understand the marketplace and consumers
Understand how to activate the marketing strategy into an integrated marketing plan
Define the marketing strategy
Skills you will gain
- Category: Market Analysis
- Category: Plan Execution
- Category: Customer Engagement
- Category: Market Dynamics
- Category: Needs Assessment
- Category: Integrated Marketing Communications
- Category: Target Market
- Category: Strategic Marketing
- Category: Customer Analysis
- Category: Consumer Behaviour
- Category: Marketing Planning
- Category: Target Audience
