Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Matthew Shaul
December 23, 2023
18 hours (approximately)
Matthew Shaul's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Communication Strategies
- Category: Marketing Channel
- Category: Cross-Channel Marketing
- Category: Marketing Strategies
- Category: Social Media
- Category: Strategic Communication
- Category: Integrated Marketing Communications
- Category: MarTech
- Category: Online Advertising
- Category: Journey Mapping
- Category: Marketing Automation
- Category: Personalized Campaigns
