Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
Completed by Kelly Rae Kaye
February 17, 2016
18 hours (approximately)
Kelly Rae Kaye's account is verified. Coursera certifies their successful completion of Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
What you will learn
Strategically develop a digital marketing communication plan.
Appropriately relate your marketing goals with the communication strategies and the channels.
Effectively employ the right tools and strategies to amplify the impact of your digital campaign through digital and social media.
Identify the key performance indicators and analyze the return on investment of a digital campaign.
Skills you will gain
- Category: Digital Marketing
- Category: Social Media
- Category: Direct Marketing
- Category: Digital Brand Strategy
- Category: Digital Media Strategy
- Category: Marketing Strategies
- Category: Search Engine Marketing
- Category: Strategic Marketing
- Category: Digital Marketing Campaigns
- Category: Content Strategy
- Category: Content Marketing
- Category: Search Engine Optimization
