Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Michelle Servais
April 17, 2017
18 hours (approximately)
Michelle Servais's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Personalized Campaigns
- Category: Data-Driven Decision-Making
- Category: Data-Driven Marketing
- Category: Media and Communications
- Category: Digital Media Strategy
- Category: Online Advertising
- Category: Marketing Analytics
- Category: Cross-Channel Marketing
- Category: Communication Strategies
- Category: AI Personalization
- Category: Digital Marketing
- Category: Strategic Communication
