Introduction to Digital Advertising
Completed by DHRUTIN MAVJIBHAI KHASETIYA
March 24, 2021
7 hours (approximately)
DHRUTIN MAVJIBHAI KHASETIYA's account is verified. Coursera certifies their successful completion of Introduction to Digital Advertising
What you will learn
Identify key digital advertising types in digital advertising
Understand key terms and metrics in digital advertising
Comprehend the advertising lumascape, including: advertising agencies, DSPs, DMPs, and SSPs.Â
Be critical of pros and cons of various digital platforms, and how to be critical of claims made by demand side platforms
Skills you will gain
- Category: Advertising Campaigns
- Category: Pay Per Click Advertising
- Category: Data Ethics
- Category: Marketing
- Category: Bidding
- Category: Digital Marketing
- Category: Performance marketing
- Category: Advertising
- Category: Consumer Behaviour
- Category: Data-Driven Marketing
- Category: Customer Data Management
- Category: Augmented Reality
