Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
Completed by Juan Luis Jordan
May 23, 2016
18 hours (approximately)
Juan Luis Jordan's account is verified. Coursera certifies their successful completion of Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
What you will learn
Strategically develop a digital marketing communication plan.
Appropriately relate your marketing goals with the communication strategies and the channels.
Effectively employ the right tools and strategies to amplify the impact of your digital campaign through digital and social media.
Identify the key performance indicators and analyze the return on investment of a digital campaign.
Skills you will gain
- Category: Marketing Management
- Category: Search Engine Optimization
- Category: Social Media Marketing
- Category: Strategic Marketing
- Category: Marketing Planning
- Category: Web Analytics and SEO
- Category: Marketing
- Category: Direct Marketing
- Category: Digital Brand Strategy
- Category: Digital Media Strategy
- Category: Social Media
- Category: Digital Marketing
