Digital Marketing: Customer Engagement Strategy
Completed by Brandon Dale Murphree
July 1, 2015
12 hours (approximately)
Brandon Dale Murphree's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Loyalty Programs
- Category: Driving engagement
- Category: Generative AI
- Category: Consumer Behaviour
- Category: Marketing Communications
- Category: Data Analysis
- Category: Marketing Strategy and Techniques
- Category: Content Marketing
- Category: Marketing Strategies
- Category: Analytics
- Category: MarTech
- Category: Digital Advertising
