Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Tom McAllister
August 29, 2016
18 hours (approximately)
Tom McAllister's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Integrated Marketing Communications
- Category: Digital Media Strategy
- Category: Social Media
- Category: Data Ethics
- Category: Marketing Analytics
- Category: Digital Marketing
- Category: Marketing Channel
- Category: Marketing Strategies
- Category: MarTech
- Category: Cross-Channel Marketing
- Category: Journey Mapping
- Category: Communication Strategies
