The Marketing Plan
Completed by Holly Swanson
November 10, 2025
16 hours (approximately)
Holly Swanson's account is verified. Coursera certifies their successful completion of The Marketing Plan
What you will learn
Create a complete marketing plan using market analysis, targeting, positioning, and marketing mix strategies.
Measure marketing success with budgets, KPIs, and performance metrics to support better decisions.
Skills you will gain
- Category: Marketing Communications
- Category: Market Analysis
- Category: Performance Metric
- Category: Financial Management
- Category: Performance Measurement
- Category: Customer Retention
- Category: Marketing Channel
- Category: Customer Analysis
- Category: Marketing Analytics
- Category: Marketing Management
- Category: Planning
- Category: Integrated Marketing Communications
