Brand Management and Brand Strategy
Completed by ANKUSH RAJ
September 11, 2026
4 hours (approximately)
ANKUSH RAJ 's account is verified. Coursera certifies their successful completion of Brand Management and Brand Strategy
What you will learn
Analyze the evolution of brand management and evaluate brand essence concepts.
Apply brand naming principles to create strong and memorable brand identities.
Develop brand associations and positioning strategies to improve customer loyalty.
Skills you will gain
- Category: Brand Awareness
- Category: Brand Management
- Category: Brand Loyalty
- Category: Consumer Behaviour
- Category: Marketing Strategy and Techniques
- Category: Branding
- Category: Brand Strategy
- Category: Strategic Marketing
