Search Engine Marketing
Completed by Jayanshi Jain
November 3, 2025
15 hours (approximately)
Jayanshi Jain's account is verified. Coursera certifies their successful completion of Search Engine Marketing
What you will learn
Master SEM fundamentals and understand SEM vs. SEO.
Optimize Google Ads campaigns for better ROI.
Implement advanced targeting and remarketing strategies.
Utilize Google Ads tools like Performance Max and Universal App Campaigns.
Skills you will gain
- Category: Advertising Campaigns
- Category: Target Audience
- Category: Google Ads
- Category: Digital Advertising
- Category: Pay Per Click Advertising
- Category: Media Buying
- Category: Paid media
- Category: Online Advertising
- Category: Digital Marketing Campaigns
- Category: Campaign Management
- Category: Digital Marketing
- Category: Marketing
