Foundations of Digital Marketing and E-commerce
Completed by Nur Aqilah Nadirah Rastam
February 14, 2023
12 hours (approximately)
Nur Aqilah Nadirah Rastam's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Search Engine Optimization
- Category: Brand Awareness
- Category: Performance marketing
- Category: Marketing Planning
- Category: Performance Metric
- Category: Performance Measurement
- Category: E-Commerce
- Category: Email Marketing
- Category: Marketing Analytics
- Category: Data-Driven Decision-Making
- Category: Customer Engagement
- Category: Marketing
