Strategies for Converting and Retaining Customers Online
Completed by Jesse Abe
October 11, 2022
10 hours (approximately)
Jesse Abe's account is verified. Coursera certifies their successful completion of Strategies for Converting and Retaining Customers Online
What you will learn
Explore how to leverage keywords and search engine marketing in your ad campaigns
Analyze a landing page and identify successful and unsuccessful elements
Identify tactics of customer conversion and retention to add to your digital marketing plan
Skills you will gain
- Category: Online Advertising
- Category: Target Market
- Category: Keyword Research
- Category: Customer Retention
- Category: Conversion Funnel Analysis
- Category: Marketing
- Category: Target Audience
- Category: Marketing Strategy and Techniques
- Category: Content Optimization
- Category: Lead Generation
- Category: Search Engine Marketing
- Category: Customer Acquisition Management

