Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Yoke Hwee Tan
November 7, 2017
18 hours (approximately)
Yoke Hwee Tan's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Marketing Strategies
- Category: Data-Driven Marketing
- Category: Integrated Marketing Communications
- Category: Strategic Communication
- Category: Digital Marketing
- Category: Marketing Communications
- Category: Consumer Behaviour
- Category: Social Media
- Category: Marketing Automation
- Category: MarTech
- Category: Cross-Channel Marketing
- Category: Journey Mapping
