Market Strategy & Targeting
Completed by Rachel Cheyfitz
September 24, 2026
7 hours (approximately)
Rachel Cheyfitz's account is verified. Coursera certifies their successful completion of Market Strategy & Targeting
What you will learn
Conduct market‑size, trend, and competitive analyses to identify high‑potential opportunities.
Build and prioritize buyer personas using firmographic and behavioral segmentation.
Validate product‑market fit with hypothesis‑driven research and rapid‑test prototypes.
Design a data‑rich market‑opportunity report and Power BI dashboard for stakeholder presentations.
Skills you will gain
- Category: Product Marketing
- Category: Target Audience
- Category: Market Analysis
- Category: Market Research
- Category: Campaign Planning
- Category: Go To Market Strategy
- Category: Campaign Management
- Category: Marketing Strategies
- Category: Business Priorities
- Category: Strategic Marketing
- Category: Value Propositions
- Category: Persona Development
