B2B Sales Foundations For Complex Deals
Completed by Maria Paula Ribeiro
May 3, 2026
11 hours (approximately)
Maria Paula Ribeiro's account is verified. Coursera certifies their successful completion of B2B Sales Foundations For Complex Deals
What you will learn
Apply foundational sales principles to communicate value clearly and confidently
Use trust-building behaviours and negotiation psychology to engage B2B clients effectively
Apply structured discovery and questioning techniques to qualify early-stage opportunities
Collaborate with cross-functional stakeholders to support early-stage deal progression
Skills you will gain
- Category: Communication
- Category: Business Communication
- Category: Psychology
- Category: Stakeholder Engagement
- Category: Professional Development
- Category: Stakeholder Communications
- Category: Sales Management
- Category: Enterprise Sales
- Category: Matrix Management
- Category: Conflict Management
- Category: Persuasive Communication
- Category: Negotiation
