Data and Digital Strategy Execution
Completed by Miguel VIEIRA
October 21, 2025
8 hours (approximately)
Miguel VIEIRA's account is verified. Coursera certifies their successful completion of Data and Digital Strategy Execution
What you will learn
Understand how to cultivate a data-driven mindset, manage data effectively, and use insights to improve marketing actions and ROI.
Gain expertise in developing a digital marketing strategy using key frameworks such as SWOT, PESTEL, and SOSTAC, and setting SMART objectives.
Learn how to execute and track digital marketing strategies, address customer journeys, and evaluating key performance metrics
Skills you will gain
- Category: Data Ethics
- Category: Marketing Strategy and Techniques
- Category: Marketing Planning
- Category: Strategic Decision-Making
- Category: Marketing Strategies
- Category: MarTech
- Category: Marketing Effectiveness
- Category: Performance Measurement
- Category: Pay Per Click Advertising
- Category: Digital Analysis
- Category: Customer experience strategy (CX)
- Category: Digital Marketing
