Introduction to Digital Marketing
Completed by Silvana Alvarez Basto
October 18, 2025
14 hours (approximately)
Silvana Alvarez Basto's account is verified. Coursera certifies their successful completion of Introduction to Digital Marketing
What you will learn
Gain foundational skills in social media marketing and digital advertising to kickstart your digital marketing or growth hacking journey
Leverage digital channels like social media (including LinkedIn, Instagram, and Facebook), email, PPC, and content to build marketing strategies
Identify and analyze target audiences using demographic and psychographic insights to create effective, goal-aligned campaigns
Recognize career paths and business opportunities to confidently pursue roles in the digital marketing field
Skills you will gain
- Category: Data-Driven Marketing
- Category: Customer Insights
- Category: Digital Advertising
- Category: Target Market
- Category: Paid media
- Category: Digital Marketing Tools
- Category: Strategic Marketing
- Category: Growth Strategies
- Category: Keyword Research
- Category: Contextual Advertising
- Category: Social Media Campaigns
- Category: Digital Marketing Campaigns
