Effective Marketing in the Global Marketplace
Completed by Marina Casas Magallón
March 17, 2025
3 hours (approximately)
Marina Casas Magallón's account is verified. Coursera certifies their successful completion of Effective Marketing in the Global Marketplace
What you will learn
Understand the importance of defining a target audience and apply practical tips for identifying and segmenting diverse consumer groups.
Discover essential elements for a compelling value proposition that connects with diverse segments, effectively conveying unique benefits.
Understand the significance of SEO marketing and learn how to optimize content to improve search engine rankings and visibility.
Acknowledge data-driven marketing decisions, and spot vital data points for tracking and analysis, empowering informed strategies.
Skills you will gain
- Category: Diversity Marketing
- Category: Branding
- Category: Search Engine Optimization
- Category: Marketing Strategies
- Category: Value Propositions
- Category: Marketing Analytics
- Category: Consumer Behaviour
- Category: Market Research
- Category: Marketing Planning
- Category: Data-Driven Decision-Making
- Category: Data-Driven Marketing
- Category: Target Audience
