Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by David Schoenagel
June 24, 2024
18 hours (approximately)
David Schoenagel's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Integrated Marketing Communications
- Category: Strategic Communication
- Category: Marketing Strategies
- Category: Data Ethics
- Category: Consumer Behaviour
- Category: Marketing Channel
- Category: Marketing Automation
- Category: Digital Media Strategy
- Category: Marketing Analytics
- Category: Communication Strategies
- Category: Marketing Communications
- Category: MarTech
