Customer Value, Acquisition, and Retention
Completed by Marta Picchioldi
April 8, 2025
4 hours (approximately)
Marta Picchioldi's account is verified. Coursera certifies their successful completion of Customer Value, Acquisition, and Retention
What you will learn
In this course, you'll learn how to distinguish between the concepts of customer lifetime value, customer equity, and customer relationship.
Skills you will gain
- Category: Customer Analysis
- Category: Marketing Effectiveness
- Category: Data-Driven Marketing
- Category: Customer Relationship Management
- Category: Marketing Strategies
- Category: Return On Investment
- Category: Loyalty Programs
- Category: Customer Insights
- Category: Customer Acquisition Management
- Category: Customer Data Management
- Category: Brand Loyalty
- Category: Customer Relationship Building
