The Marketing Plan
Completed by Andrzej Koton
December 17, 2018
16 hours (approximately)
Andrzej Koton's account is verified. Coursera certifies their successful completion of The Marketing Plan
What you will learn
Create a complete marketing plan using market analysis, targeting, positioning, and marketing mix strategies.
Measure marketing success with budgets, KPIs, and performance metrics to support better decisions.
Skills you will gain
- Category: Performance Metric
- Category: Marketing Channel
- Category: Customer Retention
- Category: Performance Measurement
- Category: Planning
- Category: Integrated Marketing Communications
- Category: Market Analysis
- Category: Customer Acquisition Management
- Category: Growth Strategies
