The Marketing Plan
Completed by Andrzej Koton
December 17, 2018
16 hours (approximately)
Andrzej Koton's account is verified. Coursera certifies their successful completion of The Marketing Plan
What you will learn
Create a complete marketing plan using market analysis, targeting, positioning, and marketing mix strategies.
Measure marketing success with budgets, KPIs, and performance metrics to support better decisions.
Skills you will gain
- Category: Integrated Marketing Communications
- Category: Marketing Management
- Category: Planning
- Category: Customer Retention
- Category: Marketing Channel
- Category: Customer Analysis
- Category: Marketing Communications
- Category: Market Research
- Category: Customer Acquisition Management
- Category: Marketing Analytics
- Category: Performance Metric
- Category: Financial Management
