Foundations of Digital Marketing and E-commerce
Completed by Leo Dubois du Bellay
October 10, 2024
12 hours (approximately)
Leo Dubois du Bellay's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Data-Driven Decision-Making
- Category: Performance marketing
- Category: Performance Measurement
- Category: Performance Metric
- Category: Digital Marketing
- Category: Marketing Strategies
- Category: E-Commerce
- Category: Search Engine Marketing
- Category: Customer Engagement
- Category: Marketing Planning
- Category: Marketing Analytics
- Category: Digital Media Strategy
