Attract and Engage Customers with Digital Marketing
Completed by Tsz Ki Chan
August 6, 2025
14 hours (approximately)
Tsz Ki Chan's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Keyword Research
- Category: Conversion Funnel Analysis
- Category: Google Ads
- Category: Customer Engagement
- Category: Marketing Strategy and Techniques
- Category: Digital Advertising
- Category: Persona Development
- Category: Advertising Campaigns
- Category: Target Audience
- Category: Content Optimization
- Category: Search Engine Optimization
- Category: Customer Analysis
