Developing a Winning Marketing Strategy
Completed by Joshua Rieder
August 26, 2024
16 hours (approximately)
Joshua Rieder's account is verified. Coursera certifies their successful completion of Developing a Winning Marketing Strategy
What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Consumer Behaviour
- Category: Marketing Management
- Category: Competitive Analysis
- Category: Strategic Marketing
- Category: Brand Management
- Category: Marketing Planning
- Category: Target Market
- Category: Market Research
- Category: Marketing Effectiveness
- Category: Product Planning
- Category: Brand Marketing
- Category: Product Marketing
