Google Ads for Beginners
Completed by Mary Jane Estrada
October 30, 2025
2 hours (approximately)
Mary Jane Estrada's account is verified. Coursera certifies their successful completion of Google Ads for Beginners
What you will learn
Create a Google Ads account and set up first campaign structure
Create ad groups, do keyword research, set up audience targeting, and write ads
Learn how to use the tools and settings available to optimize campaigns and make them profitable
Skills you will gain
- Category: Campaign Management
- Category: Paid media
- Category: Marketing
- Category: Keyword Research
- Category: Target Audience
- Category: Digital Advertising
- Category: Digital Marketing
- Category: Google Ads
- Category: Search Engine Marketing
- Category: Advertising Campaigns
- Category: Advertising
- Category: Pay Per Click Advertising
